– Day 2 14:00 – 15:00 Summit Stage
Mr Willy LAI
Co-founder and CEO, Fimmick
Golden Age Marketing: Opportunities in the Silver Hair Market
Ageing population is a global challenge but also a business opportunity. Taking Hong Kong as an example, proportion of the elderly who aged 65 and above is projected to increase from 17% in 2016 to 31% in 2036. However, many businesses are unaware of this trend and overlook the potential in this growing market. We believe it is time for businesses to expand their customer base and put a focus on the elderly market (also known as the silver hair market). In this session, you will get to know what it is about golden age marketing and how digital marketing tap into this silver hair market. Are you ready to catch the wave?
Willy Lai is the Co-founder and CEO of Fimmick – an award-winning digital marketing agency with over 100 digital professionals in Hong Kong and Taiwan. Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients numerous awards, such as Marketing Magazine’s Agency of the Year Awards 2017, Marketing Excellence Awards 2017, and Marketing Events Awards 2015. Willy is a frequent speaker and currently a guest lecturer of the Hong Kong Polytechnic University.
賴志偉為香港屢獲殊榮數碼營銷公司 Fimmick 聯合創辦人及行政總裁。Fimmick 設立於香港和臺灣，旗下超過100名數碼專才，為跨國品牌客戶提供數碼營銷策略、社交媒體推廣及大數據分析等服務。他擁有多年營銷實戰經驗，為Fimmick 及其客戶獲得 Marketing Magazine 的 Agency of the Year Awards 2017、Marketing Excellence Awards 2017 和 Marketing Events Awards 2015 等獎項。賴先生為本地及海外機構主講數碼營銷課題，現任香港理工大學客席講師。
Mr Charles LAW
Managing Director, Culture Technology Group
CEO, Culture Homes
Hong Kong’s elderly population is expected to double in the next 20 Years. Unlike the elderly segment of today, the “elderly” in 2046 will be hugely different on lifestyle needs, tech usage and social engagement. The process of “ageing” is no longer limited by how old you are, but by the way of living. What should elderly care institutions focus on in order to cater to the golden age segment? What are their needs?
As one of the leading elderly care providers, Culture Homes’ CEO Charles Law is committed to providing end-to-end integrated solutions in the elderly market, delivering professional and lifestyle-focused products and nursing care options, with an aim to enhance the quality of ageing. Charles will share his experience on how Culture Homes is prepared to face the future needs of the golden age generation.
Mr Charles Law is CEO of Culture Homes, Hong Kong’s long-standing ageing innovation brand which offers integrated solutions on elderly care products and services.
Since joining the company in 2007, Mr Law has helped to expand the points of sales of Culture Homes from 200 to over 1,000 in Hong Kong, Macau and China. Charles also manages two professional nursing homes, and will open a third one, along with a new experience centre for the ageing in 2018
Charles is Honorary President of the Elderly Services Association of Hong Kong. Charles holds a Master of Business Administration degree at Hong Kong University of Science and Technology.
Mr Stan TANG
Chairman of Stan Group (Holdings) Limited
From Value Creation to Social Inclusion
The heart of what we do: With more than 1,400 people dedicated to Stan Group’s operations, our people and culture are an integral part of our business strategy and long-term success.Our much-admired corporate culture is firmly grounded in our people, what we believe and how we behave. Passion for taking risks and trying new things is fundamental to the Group and expressed in the entrepreneurial spirit that is deeply encouraged at every level.
Mr. Tang, Chairman of Stan Group (Holdings) Limited is a passionate entrepreneur and recognised social innovator. By creating a new business model based on adding value to be shared by employees, suppliers, customers, investors and members of the community, Stan is changing the way family businesses operate. Presently, Mr. Tang and the Group are focused on key issues, including housing innovation, education, youth empowerment and active ageing in Hong Kong, and aim to create sustainable development strategies. Stan hopes to strengthen the city’s business sector while promoting social welfare, bringing stakeholders together to make Hong Kong a better place. Stan has established successful channels to support the professional and personal development of young entrepreneurs in startup programs in Hong Kong.
Prof Geoffrey LIEU
Founder and Chairman Emeritus
The Institute for Health Policy and Systems Research (IHPSR)
Prof Geoffrey Lieu is an experienced healthcare executive and educator. He was a director at the Hospital Authority. Prof Lieu is Founder and Chairman Emeritus of the Institute for Health Policy and Systems Research. He is Life Fellow of the American College of Healthcare Executives and holds visiting academic appointments in both overseas and local universities. Prof Lieu now focuses his work in advancing the health and healthcare of the elderly, teaches healthcare management and economics in tertiary institutions and serves as advisers in public policy institutions and non-executive directors in private healthcare corporations both overseas and locally.