Loading…

CEO Forum – Golden Vision 行政總裁論壇 – 黃金願景

– Day 2 14:00 – 15:00 Summit Stage

Speakers

Mr Willy LAI

賴志偉先生

Co-founder and CEO, Fimmick

Fimmick聯合創辦人及行政總裁

 

Golden Age Marketing: Opportunities in the Silver Hair Market  

Ageing population is a global challenge but also a business opportunity. Taking Hong Kong as an example, proportion of the elderly who aged 65 and above is projected to increase from 17% in 2016 to 31% in 2036. However, many businesses are unaware of this trend and overlook the potential in this growing market. We believe it is time for businesses to expand their customer base and put a focus on the elderly market (also known as the silver hair market). In this session, you will get to know what it is about golden age marketing and how digital marketing tap into this silver hair market. Are you ready to catch the wave? 

黃金時代市場營銷︰銀髮市場的機遇

人口老化在全球皆是挑戰但同時也是機遇。以香港為例,65歲或以上長者的比例,推算將由2016年的17%增加至2036年的31%。不過,許多商業品牌並未察覺此趨勢及老年市場的巨大潛力。我們相信現在正是時機,留意並拓展客戶群至此「銀髮市場」。本環節將探討並讓營銷人員了解未來適合應用於銀髮市場的數碼營銷趨勢。你準備好迎接此浪潮嗎?

 

Bio

Willy Lai is the Co-founder and CEO of Fimmick – an award-winning digital marketing agency with over 100 digital professionals in Hong Kong and Taiwan.  Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients numerous awards, such as Marketing Magazine’s Agency of the Year Awards 2017, Marketing Excellence Awards 2017, and Marketing Events Awards 2015. Willy is a frequent speaker and currently a guest lecturer of the Hong Kong Polytechnic University.

賴志偉為香港屢獲殊榮數碼營銷公司   Fimmick 聯合創辦人及行政總裁。Fimmick 設立於香港和臺灣,旗下超過100名數碼專才,為跨國品牌客戶提供數碼營銷策略、社交媒體推廣及大數據分析等服務。他擁有多年營銷實戰經驗,為Fimmick 及其客戶獲得 Marketing Magazine 的 Agency of the Year Awards 2017、Marketing Excellence Awards 2017 和   Marketing Events Awards 2015 等獎項。賴先生為本地及海外機構主講數碼營銷課題,現任香港理工大學客席講師。

返回 Return


Mr Charles LAW

Managing Director, Culture Technology Group

CEO, Culture Homes

羅秉業 先生

文化科技集團董事總經理

文化村 行政總裁

 

Hong Kong’s elderly population is expected to double in the next 20 Years. Unlike the elderly segment of today, the “elderly” in 2046 will be hugely different on lifestyle needs, tech usage and social engagement. The process of “ageing” is no longer limited by how old you are, but by the way of living. What should elderly care institutions focus on in order to cater to the golden age segment? What are their needs?

As one of the leading elderly care providers, Culture Homes’ CEO Charles Law is committed to providing end-to-end integrated solutions in the elderly market, delivering professional and lifestyle-focused products and nursing care options, with an aim to enhance the quality of ageing. Charles will share his experience on how Culture Homes is prepared to face the future needs of the golden age generation.

預計未來20年,香港的長者人口將會增長一倍。2046年的“長者”生活質素,科技使用和社交方面將會與今天的長者有很大的差異。樂齡一代不再受年齡的束縛,可以有更大空間選擇生活的方式。安老機構應該如何迎接黃金時代,了解他們的需要?作為行政總裁,羅先生致力於在長者市場提供綜合解決方案,為長者帶來更好的專業護理和生活方式。羅先生將分享文化村的經營理念。

 

Bio

Mr Charles Law is CEO of Culture Homes, Hong Kong’s long-standing ageing innovation brand which offers integrated solutions on elderly care products and services.

Since joining the company in 2007, Mr Law has helped to expand the points of sales of Culture Homes from 200 to over 1,000 in Hong Kong, Macau and China. Charles also manages two professional nursing homes, and will open a third one, along with a new experience centre for the ageing in 2018

Charles is Honorary President of the Elderly Services Association of Hong Kong.  Charles holds a Master of Business Administration degree at Hong Kong University of Science and Technology.

羅秉業先生為文化村的行政總裁,其機構提供多元化的長者生活用品及服務。

自Charles於2007年加入文化村,將公司銷售點由200增加至超過1,000,覆蓋香港,澳門及中國。他管理兩間專業護理安老院,並會於2018開設第三間安老院,以及一間長者生活體驗館。

羅先生為香港安老服務協會榮譽會長。Charles 取得香港科技大學工商管理碩士。

返回 Return


Mr Stan TANG

鄧耀昇先生

陞域(控股)有限公司主席

Chairman of Stan Group (Holdings) Limited

 

From Value Creation to Social Inclusion

The heart of what we do: With more than 1,400 people dedicated to Stan Group’s operations, our people and culture are an integral part of our business strategy and long-term success.Our much-admired corporate culture is firmly grounded in our people, what we believe and how we behave. Passion for taking risks and trying new things is fundamental to the Group and expressed in the entrepreneurial spirit that is deeply encouraged at every level.

價值創造至社會共融

我們的核心 陞域集團擁有超過1400位員工,人才與文化成就集團長遠的成功。

集團以人為本的企業文化備受讚譽,並植根於集團的每位員工身上。集團熱愛創新,勇於嘗試的基因以企業家精神展現在創造社會價值的營運理念當中。

 

Bio

Mr. Tang, Chairman of Stan Group (Holdings) Limited is a passionate entrepreneur and recognised social innovator.  By creating a new business model based on adding value to be shared by employees, suppliers, customers, investors and members of the community, Stan is changing the way family businesses operate. Presently, Mr. Tang and the Group are focused on key issues, including housing innovation, education, youth empowerment and active ageing in Hong Kong, and aim to create sustainable development strategies.  Stan hopes to strengthen the city’s business sector while promoting social welfare, bringing stakeholders together to make Hong Kong a better place. Stan has established successful channels to support the professional and personal development of young entrepreneurs in startup programs in Hong Kong.

陞域(控股)有限公司主席鄧耀昇先生是香港活躍的創業家。鄧先生透過創新思維帶領團隊進行變革與創新,為傳統家族事業注入新元素,轉型成與業務營運相關者如:業務團隊、供應商、顧客、投資者以至社區的共享增值商業模型。集團現正深討有關香港住屋、教育、青年發展及長者服務等範疇的發展,從而制訂以共享價值為中心的可持續發展策略,積極推動本港營商與社會的共融發展,與社區攜手為未來建構美好家園。

鄧先生亦為本港初創人才提供優質創業平台,讓青年創業者得到多方面的事業及個人成長的支援。

返回 Return


Panel Host

Prof Geoffrey LIEU
廖錫堯教授

Founder and Chairman Emeritus

The Institute for Health Policy and Systems Research (IHPSR)
醫療政策研究學院 創辦人

 

Bio

Prof Geoffrey Lieu is an experienced healthcare executive and educator.  He was a director at the Hospital Authority.  Prof Lieu is Founder and Chairman Emeritus of the Institute for Health Policy and Systems Research.  He is Life Fellow of the American College of Healthcare Executives and holds visiting academic appointments in both overseas and local universities. Prof Lieu now focuses his work in advancing the health and healthcare of the elderly, teaches healthcare management and economics in tertiary institutions and serves as advisers in public policy institutions and non-executive directors in private healthcare corporations both overseas and locally.

廖教授從事醫院管理和醫療服務規劃工作四十年。他曾任香港醫院管理局總監。他是香港醫療政策研究學院創辦人及前主席。廖博士在美國擔任教學醫院院長和醫療機構總裁近二十年。近年他致力於發展長者醫療照護服務和醫療管理教育,亦是博士生指導教授。

返回 Return