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Data-inspired Golden Age Marketing: Challenges and Insights 數據剖析黃金時代市場營銷的挑戰及啟示

– Day 2 16:30 – 17:30 Smart- Ageing Innovation Lab 2 (Lab 2)

Abstract

Golden age market is a lesser-known area though data indicates there are great potentials and possibilities for innovations. An academic survey on golden agers’ consumption preferences provides business insights facilitating better products and services. Let us hear the challenges faced by real businesses and how the survey result helps in optimising marketing strategies.

黃金一族的消費市場有很多我們不熟知的現況,猶幸數據幫助剖析當中巨大市場潛力及創新的可能性。一份有關黃金一族消費偏好的學術研究,為商界帶來一些啟示,有助提昇產品及服務。歡迎你參與這節分享,了解更多嘉賓們所經歷的挑戰及研究結果如何幫助優化市場營銷策略。

 

Speakers: 

Student representatives from HKBU, representatives from three social enterprises (details as below)

Zip Cheung
Founder & CEO
OHH Dear Communications

Bio

Envisioning to foster a city with quality longevity, former senior reporter Zip Cheung founded Hong Kong’s very own “Silver-hair”(senior) model and marketing solutions agency OHH Dear Communications in 2016. In light of social innovation, OHH Dear aims to cultivate a positive image and attitude for active ageing.

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Aries Lee
Founder & CEO
HOHOLIFE

Bio

Aries Lee, the founder & CEO of HOHOLIFE – an artisanal platform offering innovative and lifestyle products to active seniors.  Aries is  devoted and experienced in serving the elderly sector.  HOHOLIFE is the winner of SCMP Enterprising Hong Kong Brand Awards 2017, awardee of HSBC Living Business 2017 and JCI innoBrand 2016.

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Joyce Leung
Co-founder and Executive Director
Eldage

Bio

Joyce Leung, Corporate Affairs & Marketing Manager at Fimmick, has established a strong corporate culture through advocating “corporate social responsibility” and “creating shared value”. She is also the co-founder of Eldage, a social enterprise set up and supported by Fimmick. The synergy has made Fimmick a winner of many prestigious awards.

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Moderator

Mr Kenny YIU
姚金鴻先生

Founder and Chairman, Fimmick
Fimmick創辦人及主席

Bio

With over 20 years of experience in digital marketing and printing industry, Kenny leads Fimmick to become one of the pioneering digital marketing agencies in Hong Kong. Based in Hong Kong with a branch in Taiwan, Fimmick has provided innovative digital and social media marketing solutions, as well as big data analysis, with more than 100 digital professionals for many multinational brands. Kenny is dedicated to giving back to the society through promoting Corporate Social Responsibility (CSR) and Creating Shared Value (CSV). He also set up a social enterprise subsidiary Eldage.

 

姚金鴻先生擁有超過20年數碼營銷和印刷經驗,並成功帶領  Fimmick  成為本地數碼營銷行業的先鋒。Fimmick   的總部設於香港,在臺灣亦設有分公司,旗下超過100名數碼專才,九年來為跨國及大型品牌客戶提供全面和創新的數碼營銷策略、社交媒體推廣、大數據分析及客户關係管理等服務。姚金鴻先生近年更致力推動企業社會責任,於旗下創辦社會企業「傳耆」,提倡創造共享價值。

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