Population ageing presents huge challenges but also ample opportunities. Such opportunities will not be fully utilised unless business leaders act now to prepare for this demographic shift. In some countries, such as Japan, one third of their GDP is related to elderly business. The private sector should adjust its thinking and look into the growing economic power and under-utilised resource of matured adults.  At the same time, public policy guidance plays a critical role in engaging the private sector to tackle this unprecedented issue.  Will public-private partnership, tax benefits, etc, be good incentives to attract more investment into the elderly market? It is time for policy-makers, business leaders, and citizens to come together and strike a balance between the interests of investors and taxpayers in meeting the elderly care challenge.

Golden Agers are a powerful social force that is changing the face of our society. The Golden Age Academy, under the Golden Age Foundation, empowers and nurtures people 45 and above to lead social change through the “Golden Age Fellows” programme. The 2nd cohort of Fellows will present their social projects which are new solutions for social good. The format is a 5-minute pitch per project, followed by Q&A and networking time.