Mr. E Jun YU
Chairman & President, Beijing Anxin Wellness Industry Investment Group Company Limited
Mr. E Jun Yu, Founder and Chairman of Beijing Anxin Kangyang Industrial Investment Group Co., Ltd., serves as President of the Health and Wellness Cultural Tourism Industry Branch of the Tourism Chamber of Commerce under the All-China Federation of Industry and Commerce, and Chairman of the Financial New Health and Wellness Think Tank. With 20 years of humanistic real estate development experience and a decade of exploration in the health and wellness industry, he has forged exceptional strategic vision and innovative practice capabilities, making breakthrough contributions to the construction of elder-friendly communities.
Key Contributions and Practical Achievements
1. Champion of Humanistic Real Estate Principles
Throughout his real estate career, he has upheld the humanistic philosophy of "Creating Differences through Respect," presiding over the development of multiple high-quality healthy living communities. By integrating humanistic care into living space design, he laid the groundwork for age-friendly service concepts.
2. Pioneer in Ageing Adaptation Renovation
After transitioning to the health and wellness sector, he keenly addressed the critical safety concern of "unaffordable falls" for elderly individuals at home. He was the first in China to propose that ageing adaptation renovation is a prerequisite and essential guarantee for home-based elderly care. Leading his team, he has become a trailblazer in ageing adaptation renovations for residential, community, and urban public environments, setting standards for elder-friendly communities and age-inclusive city development.
3. Driving Industrial Upgrades through International Collaboration
In 2020, he led Anxin Kangyang to sign a comprehensive strategic cooperation agreement with Panasonic China Northeast Asia Company. Through a joint venture, they introduced international advanced concepts and expertise to promote the construction of China's all-age smart healthy communities, upgrading elder-friendly communities from retrofitting existing spaces to integrating ageing adaptation into new real estate developments and cultural tourism wellness communities.
With his humanistic care for the quality of life of the elderly and long-term practical efforts, Mr. E has fully embodied the responsibility and vision of a "Leader of Elder-Friendly Communities," providing an innovative model and practical pathway for promoting the high-quality development of an age-inclusive society.