O2O elderly services for the baby boomers generation
The characteristics of baby boomers include higher educational level, better financial viability and higher affordability, technology-savvy, health consciousness, pursuit in quality of life and sophisticated life style. When people of this generation enter into their old age, they will look for something different from the services now available in the market to suit their needs and pursuit in well being. All service and product providers in the ageing business should get well prepared from Online to offline platforms for the golden age of the ageing market in Hong Kong and Greater China.